Previous and Current Affiliations
Chris developed the smartest statewide tourism product guide for I LOVE NY that I’ve seen. He understands how to maximize resources used to impact international tourism markets as well as the need to present tangible products. Big Picture Tourism Consulting, in collaboration with the New York State - RSAA partnership, worked with NYC & Company to develop a brand (NYC+) that leveraged the best combination of city and state destinations and attractions.
Having worked with Chris in numerous capacities over the past fifteen years, from IPW to international sales missions, I’m always impressed by his work ethic, industry knowledge and dedication to customer service. He is always striving for a win-win situation for his clients and partners. Chris is respected by all those who have worked with him whether as a client or colleague.
Chris Guidone is one of the most talented marketing visionaries in the industry. I worked with him collaboratively when he was at the Philadelphia Convention & Visitors Bureau and I at the Pennsylvania State Tourism Office, and we led first-ever efforts into the French and Italian markets, and significantly enhanced our outreach to the UK and German markets. These initiatives paid off handsomely, with Philadelphia moving from the 21st to the 12th most visited city by international travelers. Later we worked together to market Philadelphia as a cruise destination, putting the city on the map with all of the major cruise lines in the U.S. Whether its breaking into a new market, or gaining market share in your existing ones, Chris can provide the vision, strategy, and execution to get you there.
For more than six years, Big Picture Tourism Consulting developed the strategic partnership between the New York State Department of Economic Development (I LOVE NY) and the Receptive Services Association of America. Chris was responsible for leveraging his long-term relationships with numerous inbound US tour operators and increasing their knowledge, and ultimately tour products, for statewide destinations seeking assistance with tourism development. He took initiative to grow this program through branding, international trade show representation, educational workshops for New York State Tourism Promotion Agencies, product development, familiarization trips for RSAA members and many other projects. Chris also coordinated a meeting between the states of New York, New Jersey and Pennsylvania to begin discussing collaborative international tourism marketing initiatives. He sees the “Big Picture” yet knows how to execute on a grass roots level.
BIG PICTURE TOURISM CONSULTING, LLCNew York, NY 10014